Label strategy by category
Label sizes, mounting and information hierarchy adapted to grocery, fashion, pharmacy and specialty formats.
STORE INFRASTRUCTURE
Pricing that stays accurate across every shelf edge.
Electronic shelf labels help retailers update prices, promotions and product information without reprinting paper tags across the store.
SHELTER designs ESL deployments as part of a connected retail environment — linking labels, software, store processes and the systems that feed pricing data.
From pilot zones to multi-store programmes, we focus on operational reliability, installation quality and day-to-day usability for store teams.
What it solves
- –Slow or error-prone paper price updates
- –Inconsistent shelf information across locations
- –Promotion changes that need rapid floor execution
- –Need for cleaner visual merchandising at the shelf edge
- –Disconnect between central pricing systems and store labels
Core capabilities
Central price synchronisation
Architecture designed to receive pricing and promotional data from the systems your operation already relies on.
Store process alignment
Update workflows planned around how teams manage promotions, markdowns and planogram changes.
Rollout and support
Pilot design, installation coordination, commissioning and ongoing support for expanding fleets.
How we implement it
- 01
Operational discovery
Map categories, update frequency, integration sources and store constraints.
- 02
Solution design
Define label mix, gateway placement, content rules and software architecture.
- 03
Install & commission
Mount, connect and validate labels with live pricing and promotion scenarios.
- 04
Train & support
Prepare store and HQ teams, then support maintenance and expansion.
Integration & compatibility
- ●Pricing and promotion data feeds
- ●ERP / POS alignment where available
- ●Central device management
- ●Multi-store rollout structure
Applications by sector
- Grocery & Supermarkets
- Pharmacy & Healthcare Retail
- Electronics & Appliances
- Home Improvement & DIY
Frequently asked questions
Can ESL replace paper labels across an entire store?
Yes, many retailers start with priority categories and expand. We help define a phased approach based on update frequency, category value and installation conditions.
Do you integrate ESL with existing pricing systems?
Integration is part of the project scope. We design around the systems you already use and confirm compatibility during discovery — without claiming unsupported connectors.
What happens if a label fails in store?
Support planning includes monitoring, replacement procedures and maintenance options so store teams know how to keep the floor consistent.
Is ESL only useful for promotions?
Promotions are a common driver, but ESL also supports everyday price accuracy, multilingual information and cleaner shelf communication.
Talk to the assistant. It collects what the team needs.
Open the chat to describe your store, technology need or support request. The AI asks for name, company, email, country, project type and the rest — one question at a time — then sends the brief to SHELTER.
Planning a new store or upgrading an existing one?
Tell us what you need to open, transform or connect. We will help define the scope, priorities and next step.
